What Is GEO (Generative Engine Optimization)? A Practical Guide for Businesses
GEO (Generative Engine Optimization) is the practice of making your brand and content easy for AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, trust and cite. It builds on SEO with entity clarity, answer-first content, structured data and authoritative mentions.
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